The MdeAS Experience
MdeAS is led by a collective group of diverse individuals with a common goal of creating architecture that connects people and places. By delving into our design process, showcasing our impact on urban landscapes, and sharing our architectural ethos in a dynamic and engaging video series, we aimed to provide a comprehensive overview of the #MdeASExperience.
Pronunciation Guide
Unsure of how to pronounce our firm name? We’ve got you covered!
We have heard “MdeAS” mispronounced in an impressive number of ways. With our 30th anniversary in mind, we wanted to set the record straight. In collaboration with GreatInk PR and Dubble Trubble Productions, we put together a pronunciation guide to prevent further confusion.
In addition to the pronunciation guide, we developed a three-part video series that breaks down our studio’s ethos. We cover our design approach, how our work shapes the cityscape, and the importance of mentorship to our firm.
Design Approach
Since our founding in 1991, our mission has remained the same: to design timeless, modern architecture that enhances people's everyday experience.
Hear from some of MdeAS’ leadership and their approach to architecture.
Making a City
It is some quality of the existing building that people connect to, and to revitalize and modernize it allows for future generations to build upon that same connection in their own personal way.
Join Dan Shannon on the streets of Manhattan to learn more about the firm’s impact on the urban landscape.
Building an Architect
“We build our architects like we build our buildings, from the ground up.” - Mike Zaborski, Principal
MdeAS takes great pride in the development of our architects. We strive to provide the tools and refine the skills of our designers to empower them to create architecture that is high-quality and impactful.
Many Thanks
Thank you to Dubble Trubble Productions and the film crew for their efforts!
The series would not have been possible without the talent and collaborative spirit of the entire team.
PR Firm: GreatInk
Production Company: Dubble Trubble
Director/Editor: Evan Daves
DP/Colorist: Ben Haven Taylor
1st AD: Ernest Anemone
Assistant Camera: Sanae Ono
Gaffer: Jonathan Heutmaker
Sound Mixer: Peter Chin
PA: Delano Montgomery
Additional Sound Mixing: Christoph Plunkett + Goodfellow Productions
Recognition
The #MdeASExperience Video Series was recognized with the Award of Excellence in the Video category at the SMPS New York Liberty Awards. The Liberty Awards program recognizes the outstanding efforts made by firms and individuals with a passion for the AEC industry.
It also won GOLD in the Video category as part of the MUSE Creative Awards. The awards program is a prestigious international advertising awards platform that celebrates excellence and innovation in the realms of creative design, advertising, and digital media.
